My values are firmly rooted in the Ghanaian culture in which I spent my formative years. Fortunately, I was brought up in an environment where I could learn to really appreciate and celebrate the diverse artisan talent that you can find in Ghana.
Through my love of dressmaking, I was able to meet many excellent producers of authentic ghana textiles and learn a deep appreciation for the quality of their work. The vibrant colours and quality of authentic West African textiles is something that is recognised on a global scale. It breaks my heart to see over recent years how counterfeiting has created an existential threat for this industry.
I was always taught to find the best textiles I could afford, make my clothes from it and then expect those clothes to last for a long time. I’ve never viewed what I wear as a consumable “throw” away item. This mindset is very important. It means I carefully consider design, durability, provenance and impact on community in all the purchase decisions I make. When I make something, I consider how easy it will be to mix and match with my existing items to create variety and prolong the useful life of what I have.
Typically the items I wear will last me for ten years or even more. I have a small secret stash of authentic ghana textiles that I can go to when I really need a change or if I need something specific for a special occasion.
Hopefully when you read this you will get an idea of what it will be like to work with me. I really encourage people to mend and repair and re-use where possible. If we are making something new, I will encourage you to really think about the kind of materials you want to use and how to get the best quality you can afford.
I look forward to meeting you soon
Ekuba (owner of Chayil Couture)